Badgerlytics

AI-Powered Analytics and A/B Testing for Ecommerce and SaaS

Consolidate your tools into one easy-to-use platform. Get clear insight into conversions, revenue, tests, and website performance — without juggling five different dashboards.

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One easy tool for all your analytics needs

Stop stitching together five tools, three dashboards, and a spreadsheet. Badgerlytics gives you reporting, experimentation, and AI insights in one platform that's actually pleasant to use.

Ecommerce, SaaS, and experimentation reporting

Comprehensive built-in reports for your business model. Minimal setup. Your A/B tests, revenue, and funnels live in one place.

A/B testing and feature flags

Run experiments alongside the analytics that prove they worked. Audience targeting and iteration support included.

AI that actually helps (no hype)

Ask plain-English questions of your data, run a UX analysis on your site, and get automatic AI insights on what changed and why.

See Badgerlytics in action

Take a guided walkthrough of the app — from dropping in the tracking script to reading your first AI insight — and see how the whole platform fits together.

Everything you need to supercharge sales

Built for the questions ecommerce and SaaS teams actually ask. Each feature ships with documentation and code examples ready to copy.

  • Quick and easy setup

    Install the script, wire up your funnel, and you're live. SDKs for React, Next.js, Remix, Astro, and Nuxt do the SSR-safe heavy lifting.

    Read the docs

  • Comprehensive reporting

    Traffic, engagement, device performance, products, revenue, MRR, subscription lifecycle, cart abandonment — all in one place.

    Read the docs

  • Automatic AI Insights

    Scheduled snapshots of how your data has shifted over the last 30 days, with concrete recommendations — not generic platitudes. Cadence depends on your plan.

    Read the docs

  • Personalization & custom events

    Track custom events and deploy tests to specific audiences. Build segments from traits or behavior.

    Read the docs

  • AI Chat Analyst

    Ask plain-English questions of your data. Get charts, summaries, and follow-up suggestions in seconds.

    Read the docs

  • AI UX Analyst (Beta)

    Have AI crawl your site and surface UX issues, test ideas, and potential improvements you can act on this week.

    Read the docs

  • Experimentation & A/B test platform

    Run A/B/C experiments and feature flags on the same plumbing, with rigorous lift vs control, audience targeting, and iterations. Your tests are woven into every report, daily insight, and AI analysis — so you always see results in the context of what changed.

    Read the docs

  • AI Session Replays

    Watch how real visitors move through your site, then run AI analysis on any session for a summary, friction points, and testable recommendations. Automatic filtering on test variation, custom events, device type, and more helps you find the sessions that matter. Privacy-first, with form fields masked before they ever leave the browser.

    Read the docs

  • Impact Quantification Report + Insights

    See which slow pages, JavaScript errors, and rage clicks are costing you the most — ranked by estimated monthly revenue impact. Pair the report with scheduled AI Insights that spell out what to fix first.

    Read the docs

  • AI Team Summaries

    Turn the metrics you are already viewing into a short, copy-ready update for your team. Biggest movers, plain language, formatted for Slack or email — generated on demand from your Overview/Active Tests dashboard and on Reports.

    Read the docs

No analytics degree required

Marketers and product managers run Badgerlytics day to day. Events, funnels, audiences, and experiments are all point-and-click — the only thing you need a developer for is the initial install.

Launch a test without filing a ticket

  1. Create the test

    Name your variations and set the traffic split.

  2. Pick the audience

    Target by traits, behavior, geography, or specific pages.

  3. Press start

    Assignments begin instantly, and lift vs. control shows up in every report.

Developers wire each variation into the page once — from then on, targeting, traffic, iterations, and start/stop are all yours.

  • Point-and-click setup

    Custom events, funnels, and audiences are plain-English forms in the dashboard. No SQL, no tag-manager gymnastics, no waiting on a sprint.

  • A/B tests you actually control

    Traffic splits, audience targeting, iterations, and start/stop all live in the dashboard — launch and adjust tests without a release cycle.

  • Ask your data anything

    "Why did conversions dip last week?" The AI Chat Analyst answers plain-English questions with charts and summaries in seconds.

  • Insights without the digging

    Scheduled AI insights compare the last 30 days and surface what changed — concrete recommendations, not generic platitudes.

Watch the demoSee how A/B tests work

Built to make developers smile

Most teams are live in minutes. One npm package with framework-native middleware and hooks, a drop-in script for everything else, and documentation that actually answers your questions.

  • One package, every framework

    @badgerlytics/sdk ships native middleware and hooks for React, Next.js, Remix, Nuxt, and Astro — no adapter soup.

  • Zero-flicker A/B tests

    SSR middleware assigns variants on the server before HTML is sent, so visitors never see the wrong version flash.

  • Server and browser always agree

    Identical bucketing on both sides of the wire — mix server-rendered and client-side tests without skewing results.

  • Docs that respect your time

    Copy-paste setup for every platform, a full tracking-script API reference, and real code examples throughout.

First-class SDK support

  • React
  • Next.js
  • Remix
  • Nuxt
  • Astro

Drop-in script install

  • Shopify
  • WooCommerce
  • BigCommerce
  • Wix
  • Magento
  • Anywhere HTML loads

Bonus: Badgerlytics DevTools for Chrome

A free Chrome extension for debugging on your own sites — force feature flag variations and audience traits, clear cookies and script storage, watch a live feed of events as the tracker sends them, and fire test custom events.

Download and install
Explore the docsRead the SSR middleware guide
npm install @badgerlytics/sdk
middleware.jsjavascript
// Variants assigned before render — no flicker
import {
  createBadgerlyticsMiddleware,
} from '@badgerlytics/sdk/nextjs';


export const middleware = createBadgerlyticsMiddleware({
  propertyId: 'your-property-id',
});

Remix, Nuxt, and Astro middleware look just like this — one import, one line, done.

Privacy & GDPR

Your data stays yours

Analytics shouldn't cost you your customers' privacy. We built Badgerlytics so the data your sites generate works for you — and only you.

We don't sell your data

Your analytics are never sold, rented, or traded. We don't mine them for our own purposes either — internally we only ever look at subscription-level usage to run billing and keep your plan accurate.

Turn tracking off anytime

You stay in control of what gets collected. Pause analytics, honor a visitor opting out, or stop tracking entirely whenever you need to — no support ticket required.

Delete your analytics anytime

Remove a property and all of its data from your dashboard whenever you choose. Deletions are permanent, and older data is cleared automatically on a rolling schedule.

Privacy-first by design

Badgerlytics is built for anonymous analytics and a GDPR-friendly setup. We encourage opaque identifiers over personal details, so you get the insights without hoarding sensitive information.

Read our security & data ethicsSee how data retention & deletion works

Simple, transparent pricing

Start with a 14-day free trial. Scale as you grow.

Starter

Everything you need to start tracking — analytics, A/B testing, and AI insights.

$79/mo
$79
  • 100,000 sessions / month
  • 15 million AI tokens / month3
  • AI Chat Analyst
  • AI Insights — 3× per week (Mon, Wed, Fri)
  • A/B testing & feature flags (up to 5 running / property)1
  • Comprehensive analytics reporting
  • Up to 2 years of data retention
  • Personalization with traits and geolocation
  • SaaS reporting features
  • Slack Integration for AI Insights
  • 25 active custom events / property5
  • 5 user seats with MFA
  • 2 properties / 5 hosts per property
  • Session overage: $1.00 / 1,000
  • Token overage: $3.00 / 1M tokens
Start free trial
Most popular

Pro

For growing teams that need richer AI features and more headroom.

$159/mo
$159
  • 500,000 sessions / month
  • 30 million AI tokens / month3
  • AI Chat Analyst
  • AI Insights — 5× per week (Mon–Fri)
  • A/B testing & feature flags (up to 15 running / property)1
  • AI UX Analyst2
  • AI Team Summary
  • Comprehensive analytics reporting
  • Up to 2 years of data retention
  • Personalization with traits and geolocation
  • SaaS reporting features
  • Slack Integration for AI Insights
  • 50 active custom events / property5
  • 15 user seats with MFA
  • 4 properties / 5 hosts per property
  • Session overage: $0.60 / 1,000
  • Token overage: $2.75 / 1M tokens
Start free trial

Business

For high-traffic sites and teams running many experiments at once.

$319/mo
$319
  • 1,000,000 sessions / month
  • 60 million AI tokens / month3
  • AI Chat Analyst
  • AI Insights — 5× per week (Mon–Fri)
  • A/B testing & feature flags (up to 30 running / property)1
  • AI UX Analyst2
  • AI Team Summary
  • AI Session Replay (up to 3,000 recordings / property / day)4
  • Comprehensive analytics reporting
  • Up to 2 years of data retention
  • Personalization with traits and geolocation
  • SaaS reporting features
  • Slack Integration for AI Insights
  • 100 active custom events / property5
  • 30 user seats with MFA
  • 8 properties / 5 hosts per property
  • Session overage: $0.40 / 1,000
  • Token overage: $2.50 / 1M tokens
Start free trial

Ultimate

Maximum self-serve scale — unlimited team size, our lowest overage rates.

$800/mo
$800
  • 3,000,000 sessions / month
  • 150 million AI tokens / month3
  • AI Chat Analyst
  • AI Insights — 7× per week
  • A/B testing & feature flags (up to 35 running / property)1
  • AI UX Analyst2
  • AI Team Summary
  • AI Session Replay (up to 6,000 recordings / property / day)4
  • Unlimited user seats with MFA
  • Unlimited properties / 5 hosts per property
  • Comprehensive analytics reporting
  • Up to 2 years of data retention
  • Personalization with traits and geolocation
  • SaaS reporting features
  • Slack Integration for AI Insights
  • 200 active custom events / property5
  • Session overage: $0.15 / 1,000 — our lowest rate
  • Token overage: $2.00 / 1M tokens — our lowest rate
Start free trial
  1. Running flag limits apply per property and reflect practical browser cookie size limits. Leave headroom for audience segmentation and multi-variation tests — finalize and archive flags you no longer need to keep the sticky assignment cookie lean.
  2. AI UX Analyst is a beta feature. Let us know what you think and report any bugs.
  3. AI tokens are used automatically by AI Insights, and on demand by the AI Chat Analyst, AI Team Summary, AI Session Replay, and AI UX Analyst. For most users, token usage stays within plan allotments with moderate usage — and we work to conserve tokens so any overage costs stay minimal.
  4. Session recordings are separate from your monthly session allowance and are stored for 14 days. The first 150 engaged sessions each day are always captured, then 15% of additional eligible sessions are sampled. Business includes up to 3,000 recordings per property per day (UTC); Ultimate includes up to 6,000. Bounces are excluded.
  5. Active custom events are included in your property's live tracking configuration — a large catalog can bloat property data and reporting. There are practical limits beyond the plan cap; archive events you no longer need and reuse existing events wherever possible instead of creating duplicates.

All paid plans start with a 14-day free trial on monthly billing (up to 30,000 sessions and 3 million AI tokens). Cancel anytime during the trial to avoid charges. You can switch to annual billing (one month free) from Manage plan after your trial ends.

Ready to see what your data has been hiding?

Join the teams using Badgerlytics to grow revenue, run smarter experiments, and finally understand their funnels.

Start your 14-day free trialRead the docs

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