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Badgerlytics vs Hotjar
Hotjar helps you watch behavior and collect feedback. Badgerlytics is an analytics, A/B testing, and AI insights platform that includes session replay so qualitative and quantitative work live together.
Keep Hotjar if surveys and feedback widgets are the job. Choose Badgerlytics when you want recordings in the same product as A/B tests, funnels, and revenue — plus AI analysis on the sessions that matter.
| Capability | Badgerlytics | Hotjar |
|---|---|---|
| Session recordings | Yes, with AI analysis | Yes |
| Heatmaps | No | Yes |
| Surveys and feedback widgets | No | Yes |
| Analytics and revenue reports | Yes | Limited |
| A/B tests and feature flags | Built in | No |
| AI insights and chat analyst | Yes | No |
| Recordings tied to experiments | Yes | Limited |
Choose Badgerlytics if
- You want session replay filtered by test variation, custom events, device, and conversion — then AI analysis on those sessions.
- You also need traffic, revenue, and experiment reporting, not only recordings.
- You would rather run one platform than Hotjar plus an analytics tool plus an A/B testing tool.
Stick with Hotjar if
- You mainly need on-site surveys, feedback widgets, or heatmap-first research.
- You already have analytics and experiments elsewhere and only want a qualitative add-on.
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