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Badgerlytics vs Contentsquare
Contentsquare is built for digital experience analytics: zone-based heatmaps, session replay, journey analysis, surveys, and error monitoring — now including everything Hotjar offered. Badgerlytics is an analytics, A/B testing, and AI insights platform — click maps and recordings live next to experiments and revenue, not in a separate research suite.
Keep Contentsquare if you need a dedicated experience-intelligence stack and already run experiments elsewhere. Choose Badgerlytics when marketing and product want reporting, A/B tests, click maps by test variation, and AI analysis in one product.
| Capability | Badgerlytics | Contentsquare |
|---|---|---|
| Click maps / heatmaps | Pro and above, filterable by test variation | Yes — zone-based heatmaps with revenue overlays on higher plans |
| Session replay | Business and Ultimate, with AI analysis | Yes |
| A/B tests and feature flags | Built in, tied to reports and click maps | No — integrates with experiment tools |
| Analytics and revenue reports | Yes — traffic, ecommerce, SaaS | Experience and journey analytics; no SaaS lifecycle reports |
| Surveys and feedback widgets | No | Yes |
| AI insights and chat analyst | Scheduled insights, chat analyst, Slack digests | AI analyst and weekly insight emails |
| AI review of your site (UX Analyst) | Pro and above | Page-level AI zoning recommendations |
| Slow pages and errors ranked by revenue impact | Yes — Impact Quantification report | Error and performance monitoring |
| Pricing | Published plans and a 14-day trial; one price covers everything | Free and self-serve entry plans; higher tiers quoted by sales |
Choose Badgerlytics if
- You want click maps filtered by the variation visitors were in — without wiring a heatmap tool to a separate experiment platform.
- You also need traffic, ecommerce and SaaS revenue, and experiment reporting in the same place as recordings.
- You want A/B tests measured on conversion rate or average order value, with bandit traffic optimization and a kill switch.
- You would rather run one platform than Contentsquare plus an A/B testing tool plus analytics.
Stick with Contentsquare if
- You need zone-based heatmaps, surveys, and journey analysis as a dedicated experience-intelligence program.
- You already have an experiment platform and want an enterprise overlay on top of it.
- You want a free tier for heatmaps and recordings and do not need experiments.
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