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Badgerlytics vs Microsoft Clarity
Microsoft Clarity is a free behavior-analytics tool: heatmaps, session recordings, funnels, frustration signals, and AI summaries with no traffic limits. Badgerlytics is an analytics, A/B testing, and AI insights platform for ecommerce and SaaS — recordings and click maps live next to revenue reports and the experiments that change them.
Keep Clarity if you only want to watch behavior and the price needs to be zero. Choose Badgerlytics when you want to act on what you see — run A/B tests, tie behavior to revenue and MRR, and let AI tell you what changed and what to fix first.
| Capability | Badgerlytics | Microsoft Clarity |
|---|---|---|
| Click maps / heatmaps | Pro and above, filterable by test variation | Yes — click, scroll, and area heatmaps |
| Session recordings | Business and Ultimate, with AI analysis | Yes — unlimited, with AI summaries |
| Funnels | Yes | Yes |
| Analytics and revenue reports | Yes — traffic, ecommerce, SaaS, MRR | Behavior metrics; purchase insights for Shopify only |
| A/B tests and feature flags | Built in | No — integrates with testing tools |
| Frustration signals | Impact Quantification — rage clicks, errors, and slow pages ranked by revenue impact | Rage clicks, dead clicks, quick backs |
| AI insights and chat analyst | Scheduled insights, chat analyst, Slack digests, team summaries | AI chat and summaries of recordings and heatmaps |
| AI review of your site (UX Analyst) | Pro and above | No |
| Audience targeting and personalization | Yes — traits, behavior, geolocation | No |
| Price | Published plans with a 14-day trial | Free, no traffic limits |
Choose Badgerlytics if
- You want to run A/B tests and feature flags, then see click maps and recordings filtered by the variation visitors were in.
- You need revenue, average order value, cart abandonment, MRR, and subscription reporting — not only behavior metrics.
- You want AI that works on a schedule — insights delivered to Slack, an AI review of your site, and slow pages and errors ranked by revenue impact.
- You want unsampled analytics with two years of history and audience targeting by traits and geolocation.
Stick with Microsoft Clarity if
- You only need heatmaps and recordings and the budget is zero.
- You already run analytics and experiments elsewhere and want a free qualitative layer.
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