All comparisons
Badgerlytics vs Plausible
Plausible is lightweight, cookieless web analytics: one page of aggregate traffic stats, goals, and simple funnels, with no consent banner needed under most regulations. Badgerlytics is an analytics, A/B testing, and AI insights platform for ecommerce and SaaS — visitor privacy controls are included, but experiments, revenue reports, and AI analysis are the product.
Choose Plausible (or a similar privacy-first tool such as Fathom) when you want a simple traffic dashboard with no cookies and nothing else. Choose Badgerlytics when you need to run experiments, tie behavior to revenue and MRR, and let AI tell you what changed — and you can support a consent flow where your jurisdiction requires one.
| Capability | Badgerlytics | Plausible |
|---|---|---|
| Traffic and engagement reports | Yes — plus page performance and device reports | Yes — simple one-page dashboard |
| Cookieless by default | No — anonymous identifiers with a consent/disconnected mode | Yes — no consent banner under most regulations |
| Goals and funnels | Yes | Yes — funnels on higher plans |
| Ecommerce and SaaS revenue reports | Yes — carts, AOV, MRR, subscriptions, usage revenue | Revenue on goals only; no SaaS lifecycle reports |
| A/B tests and feature flags | Built in | No |
| Click maps / heatmaps | Pro and above | No |
| Session replay | Business and Ultimate, with AI analysis | No |
| AI insights and chat analyst | Scheduled insights, chat analyst, Slack digests | No — scheduled email and Slack reports |
| Data retention | 2 years on every plan | Varies by plan |
| Self-hosting | No | Yes — open source |
| Pricing model | Published plans by sessions with a 14-day trial | Published plans by pageviews with a free trial |
Choose Badgerlytics if
- You want A/B tests and feature flags on the same data as your reports, with click maps and session replay by variation.
- You need ecommerce and SaaS reporting — cart abandonment, average order value, MRR, subscription lifecycle, usage revenue — not only pageviews and goals.
- You want AI insights on a schedule, a chat analyst, and an AI review of your site.
- You still care about privacy: anonymous identifiers, a consent/disconnected mode, masked replays, and no data selling are included.
Stick with Plausible if
- You want a cookieless dashboard that needs no consent banner and can be read in a minute.
- You run content sites or a portfolio of small sites and only need traffic, sources, and goals.
- You want an open-source tool you can self-host.
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